In May 2026, InTown Homes broke ground on the first phase of Carroll Crest, a $160 million, 200-home community on 16 acres in Carrollton — the builder's first coastal-inspired product in North Texas (DFW Agent Magazine, May 18, 2026). Metal roofs, front porches, and rear-access garages replace the red-brick production look that dominates most Carrollton subdivisions. If you're weighing whether one of the five available floor plans fits your budget and your life, this guide breaks down every configuration, the current buydown offer, and what the Carrollton market looks like right now.
Key Takeaways
- Carroll Crest offers 5 floor plans from 1,756 to 3,050 sq ft, priced $585,000–$885,000, with 5 homes available as of July 2026 (InTown Homes, intownhomes.com/carroll-crest).
- InTown Homes is currently offering a 4.99% rate buydown on select homes through July 31, 2026 — a deadline that's approaching fast for buyers evaluating this community.
- The full build-out is a $160 million, 200-home project on 16 acres; the first nine homes broke ground in fall 2025, with six nearing completion by May 2026 (Hoodline, May 2026).
- Carrollton's median home sale price was $412,000 in March 2026, down 4.2% year-over-year — a softer market that gives new-construction buyers more negotiating room (Redfin, 2026).
What Is Carroll Crest, and Why Is InTown Homes Building It in Carrollton?
Carroll Crest sits at 1354 E Crosby Rd in Carrollton, about equidistant between the Dallas North Tollway and I-35E. InTown Homes is positioning the community as an entirely new architectural category for the area rather than a variation on an existing product. Lead sales consultant Denise Palmer put it directly: "This is not a reinterpretation of what already exists in the region, but rather an entirely new architectural offering for the market" (DFW Agent Magazine, May 18, 2026).
That "Southern Coastal" character shows up in metal roofing, deep front porches, patios, and rear- or side-access garages that keep driveways off the street-facing facade — a look closer to a Gulf Coast beach town than a typical North Dallas subdivision. Behind the architecture, homes still carry InTown Homes' standard "Smart Green Healthy" construction package: smart-home technology and energy-efficient appliances built in, not sold as upgrades (InTown Homes, Carroll Crest, retrieved July 2026).
Construction on the first nine homes began in fall 2025, and six of those were nearing completion by the time trade coverage ran in May 2026 (Hoodline, May 2026). At full build-out, Carroll Crest will hold roughly 200 homes across the 16-acre site — a scale that puts it among InTown Homes' larger Dallas-area projects, but one being delivered in phases rather than all at once.
What Floor Plans Are Available at Carroll Crest?
As of July 2026, Carroll Crest has five homes available across five distinct configurations, ranging from a 1,756-square-foot, 3-bedroom starter plan at $585,000 to a 3,050-square-foot, 5-bedroom plan at $885,000 (InTown Homes, intownhomes.com/carroll-crest, retrieved July 9, 2026). InTown Homes also markets more than 100 customizable plan variations for future phases, but here's what's currently buildable and priced:
Citation capsule: Carroll Crest's active inventory as of July 2026 spans five floor plans from 1,756 to 3,050 square feet, priced $585,000 to $885,000, with five homes currently available (InTown Homes, intownhomes.com/carroll-crest, July 2026). The entry-level 1,756-square-foot plan and the largest 3,050-square-foot, 5-bedroom plan bracket a roughly $300,000 price range within the same community — a wider spread than most single-phase Dallas-area communities offer.
What Does the 4.99% Rate Buydown Actually Save You?
As of this writing, InTown Homes is offering a 4.99% rate buydown on select Carroll Crest homes, with an advertised expiration of July 31, 2026 — roughly three weeks out (InTown Homes, Carroll Crest, retrieved July 9, 2026). A buydown like this works by prepaying discount points at closing to lower your effective interest rate, either temporarily or for the full loan term, depending on how the builder structures it. On a $665,000 loan, shaving a couple of percentage points off the prevailing rate can mean hundreds of dollars less in monthly principal and interest — call sales agent Denise Palmer at 214-551-7121 to confirm which specific homes qualify before this offer lapses.
In 2026, builder incentives like this aren't a Carroll Crest-specific tactic — they're the dominant strategy nationally. Two-thirds of home builders offered some form of incentive in August 2025, the highest share in at least five years, and 37% reported cutting prices outright, according to National Association of Home Builders data cited by the National Association of Realtors (2026). That context matters for negotiating: a buydown offer at Carroll Crest is part of a broader pattern of builders absorbing rate pressure rather than buyers.
What's the Carrollton Housing Market Doing Right Now?
In March 2026, Carrollton's median home sale price was $412,000, down 4.2% from roughly $430,000 a year earlier (Redfin, Carrollton Housing Market, retrieved July 9, 2026). That pullback reflects the same regional cooling showing up across North Texas resale inventory, not a Carrollton-specific problem — and it works in new-construction buyers' favor. Softer resale comps make a builder's advertised price and incentive package easier to evaluate against, since you're not chasing a market that's still accelerating.
Zoom out to the entry-level plans at Carroll Crest, and the comparison gets more interesting: the $585,000 starting price sits well above Carrollton's citywide median, which is typical for new construction — but the 4.99% buydown and included finish package (smart-home tech, energy-efficient appliances) offset some of that gap versus buying an older resale home at the median and budgeting for renovations.
What's the Neighborhood and School Situation Like?

Carroll Crest falls within Carrollton-Farmers Branch ISD, which earned a B (82) rating in the Texas Education Agency's 2025 district accountability ratings, announced August 15, 2025 — an improvement over the district's prior cycle (Carrollton-Farmers Branch ISD, Performance Reporting, 2025). Families weighing the district against Plano ISD or Lewisville ISD alternatives should verify current campus-level ratings directly, since accountability scores vary by individual school within any district.
Location-wise, Carroll Crest is centrally placed for North Dallas commuters. Historic Downtown Carrollton and the Koreatown food and entertainment district are both a short drive away, The Shops at Willow Bend is about 10 minutes out, Arbor Hills Nature Preserve is 10–15 minutes, and Legacy West's offices and retail sit roughly 20 minutes north. Indian Creek Golf Club and the Rosemeade Rainforest Aquatic Complex round out the nearby amenity list. I-35E, President George Bush Turnpike, and the Dallas North Tollway all intersect nearby, which matters more than any single amenity for a metro this spread out (InTown Homes, Carroll Crest, retrieved July 2026).
Ready to See a Carroll Crest Floor Plan in Person?
InTown Homes' sales team can confirm which of the five available homes still qualify for the 4.99% rate buydown before it expires July 31, 2026, and walk you through every plan on-site.
Frequently Asked Questions About Carroll Crest
What is the price range at Carroll Crest?
As of July 2026, Carroll Crest's five available homes range from $585,000 for a 1,756-square-foot, 3-bedroom plan to $885,000 for a 3,050-square-foot, 5-bedroom plan. All current plans include InTown Homes' standard smart-home technology and energy-efficient appliance package (InTown Homes, July 2026).
Is the 4.99% rate buydown at Carroll Crest still available?
InTown Homes advertised the 4.99% buydown on select homes with an expiration of July 31, 2026. Offers like this are typically tied to specific homes and can be pulled or extended without notice, so confirm current terms directly with sales agent Denise Palmer (214-551-7121) before assuming eligibility.
How many homes will Carroll Crest have when finished?
Carroll Crest is planned as a roughly $160 million, 200-home community across 16 acres. Construction on the first nine homes began in fall 2025, with six nearing completion by May 2026 and five homes available for purchase as of July 2026 — meaning the community is still in its early delivery phases (Hoodline; InTown Homes, 2026).
What school district serves Carroll Crest?
Carroll Crest is zoned to Carrollton-Farmers Branch ISD, which received a B (82) rating in the Texas Education Agency's 2025 district accountability ratings released August 15, 2025. Buyers should confirm the specific elementary, middle, and high school assignments and their individual campus ratings before purchasing, since scores vary by campus.
The Bottom Line on Carroll Crest
Carroll Crest is still early in its 200-home build-out, which cuts both ways: buyers get first pick of a genuinely different architectural product in Carrollton, but there's less resale history and fewer completed neighbors than an established community offers. What's concrete right now is the pricing — five plans from $585,000 to $885,000, a time-limited rate buydown, and a Carrollton resale market that's softened enough to make the entry-level plans a reasonable comparison against existing homes.
If the coastal-inspired exterior and the live-work flexibility of a rear-load garage plan appeal to you, the July 31, 2026 buydown deadline is the practical forcing function. Beyond that date, evaluate Carroll Crest the same way you'd evaluate any early-phase community: on the floor plan that fits how you actually live, not just the incentive attached to it this month.
Sources
- InTown Homes, Carroll Crest community page, retrieved July 9, 2026 — https://intownhomes.com/carroll-crest
- InTown Homes, Carroll Crest (Dallas communities), retrieved July 9, 2026 — https://intownhomes.com/communities/dallas/carroll-crest
- DFW Agent Magazine, "InTown Homes launches coastal-inspired Carrol Crest community in Carrollton," May 18, 2026 — dfwagentmagazine.com
- Hoodline, "Carrol Crest Enclave Rises As $160 Million Bet On Carrollton Living," May 2026 — hoodline.com
- Redfin, Carrollton Housing Market, retrieved July 9, 2026 — redfin.com
- National Association of Realtors, "Builders Are Sweetening the Deal: Why Home Buyers May Want to Take a Look," citing NAHB data, retrieved July 9, 2026 — nar.realtor
- Carrollton-Farmers Branch ISD, Performance Reporting / 2025 TEA District Ratings, announced August 15, 2025 — cfbisd.edu
